Well-crafted Web Case Studies are Powerful for Driving Sales
This course is presented by Alice Dean, technical writer for SurpHaces, who has years of experience creating effective case studies for service companies. The course includes a bonus lesson from Thomas Dean, professional photographer. Discover how to create compelling and effective case studies for your website.
Why building case studies, though a surprisingly low investment, will give you a greater rate of return than almost any other marketing dollar spent.
Why a typical website gallery doesn’t compare to the power of a case studies gallery.
How case studies please the ‘Google gods’ and give you an edge on SERPS (Search Engine Results Pages).
How to super-charge your SEO and conversion through your case studies
How to increase effectiveness of PPC campaigns with your case studies gallery
How to promote your case studies for the most marketing mileage
Other ways to leverage your case study gallery to grow your business
What a case study gallery is, what it should include, and types of case study formats.
How to incorporate case study concepts into your work flow and overcome potential obstacles on the job site.
Basic smart phone photography and videography features and settings.
How to capture the most compelling images and footage on the job site, and optional equipment to consider.
Properly saving and sharing files via email or other platforms.
How to create your case study, from preparing images to writing effective copy that sells you!
How to know whether you should create case studies in-house or outsource them
Which jobs are the most appropriate for an investment in a video case study
Examples of case studies.
How to get permission from the client/customer and why this is important.
Call (407) 567-7680 or live chat with us if you have any questions about registering for this course. Once you are registered you will get a welcome email with your student dashboard login info.
You can log into your student dashboard to access course lessons, resources, and take the course review quiz, and when you complete the course, print your certificate of completion.
You will be able to submit questions throughout all lessons, and from your dashboard you will have access to the Essential Marketing Community. (You can find your Communities on your student dashboard below courses you are registered for.)
Stay connected
Each of the courses in this series includes valuable resources plus ongoing support through the private Essential Marketing Community, where you can discuss relevant topics, ask questions, present challenges, and share ideas with your instructors and peers.
We've got your back!
Throughout the lessons, students can post lesson specific questions through the lesson discussion panel and instructors will provide feedback. Students will also have access to on-going support through the Community of Practice (CoP) Discussion Group. Many other valuable support resources are available as well.
Got questions or having issues? We're here to help. Chat with us, give us a call at (407) 567-7680, or send us a message.
