Effective Marketing Doesn't Have to Break the Bank!

The courses in this Essential Marketing series are designed to filter out the fluff and cut to the chase, getting you to the bottom line of what actually works. You'll learn that marketing doesn't have to be expensive to be effective. You will be inspired with inbound marketing and Guerilla Marketing strategies —tailor made for our industry— that are powerfully effective without breaking the bank.

For too many small service companies, marketing is an afterthought, managed with a sort of "shoot-from-the-hip" approach, rather than with a purposeful, enlightened, and calculated one. Unfortunately, this way of doing business can be costly and ineffective. The good news is you don't have to have a marketing degree, a huge amount of time, or a large budget to implement some truly effective marketing that will give you a strong competitive edge.

Deborah Nelson, founder of SurpHaces, has worked with surface companies for decades, passionately helping them to propel their businesses into success stories. She brings a true understanding of what works in today’s ever evolving marketplace and has crafted this series of courses based on the most essential marketing requirements that she believes every small business in this industry needs to be knowledgeable about and equipped for.

What's Included in this Series

This module, Intro to Essential Marketing with Marketing Basics, introduces you to the 6 most essential marketing priorities for service businesses in our industry today. 

The Marketing Basics chapter is all about understanding fundamental marketing concepts and includes valuable corresponding worksheets and resources to help you in your "strategy before implementation" marketing planning. You will walk away energized and equipped to get started with confidence and a clear direction. 

Essential Marketing Modules

Each of the other modules in this series serves as a stand-alone course that will by itself benefit you greatly, but collectively will super-charge your marketing. They can be taken in any order. You can take every course in this program a la carte or as a bundle for a discounted rate.

The Essential Marketing courses include:
 

1. Driving Your Brand and Professional Image
   
   
2. Internet Marketing: Understanding What Converts, Pay-per-click (PPC), and Search Engine Optimization (SEO)
   
   
3. Reviews! Reviews! Reviews
   
   
4. Building Your Referral Network
   
   
5. How to Build a Case Studies Gallery, Presented by Alice Dean
   
   
6. Cultivating Your Existing Customer Base